Digital Marketing
.png)
ROARK
Oversaw digital marketing on behalf of the brand team (FT)Â
Established audio program with 699 ROAS
Optimized Affiliate Marketing Program and bridged the gap to PR
Managed international content creator team along with contract negotiations
Responsible for branded digital touchpoints from social, email, site and external partners
DAKINE
Responsible for digital acquisition and retention programs
Worked within CDP and optimized audience segements for paid and owned channels
BLNQ EYEWEAR
Provided brand digital strategy from Brand Tone to Paid and Organic channels.
Executed on schedule and accomplished a 20% growth Month over Month
DEW TOUR
On-site content creation during summer and winter sporting events, distributing through their digital channels.
.png)
MAX TOOL
Organized all lines of tracking & communication for the different companies under their umbrella. Created data feed for 10k+ products and content matched for social pixel.
PELAGIC GEAR
Digital + Ecommerce Manager
Manage all inbound traffic & retention programs.
Brief, schedule and measure all email communications
Manage agency relations
Responsible for site merchandizing
OPKIX
Developed this start up's social media strategy and executed the schedule. Oversaw content creation and shoots.
Assisted founding members with business development raising part of Series B funding.
DVS SHOE COMPANY
Created athlete focused initiatives to drive measurable digital campaigns including e-commerce optimization, email data collection, content creation & product launches
FVS MEDIA
Managed a stable of professional athlete social media profiles with over 2M+ in organic reach
Ensured each athlete contract deliverable was met
Let's Connect!